Privacy Policy

Privacy Notice

This privacy notice for BrandLift.io (“we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:

  • Visit our website at http://www.brandlift.io, or any website of ours that links to this privacy notice
  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns?

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].

Summary of Key Points

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process?

When you visit, use, or navigate our Services, we may process personal information depending on how you interact with BrandLift.io and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information?

We do not process sensitive personal information.

Do we receive any information from third parties?

We do not receive any information from third parties.

How do we process your information?

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which types of parties do we share personal information?

We may share information in specific situations and with specific categories of third parties.

How do we keep your information safe?

We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights?

Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights?

The easiest way to exercise your rights is by filling out our data subject request form available here: [Link to form], or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • names
  • email addresses
  • usernames
  • contact preferences
  • contact or authentication data

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Shopify Billing. You may find their privacy notice link(s) here: https://www.shopify.com/legal/privacy.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings).
  • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
  • Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
  • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
  • To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
  • To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
  • To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
  • To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
  • To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
  • To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
  • To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
  • To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
  • To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

If you have questions or comments about your privacy rights, you may email us at [email protected].

WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

  • Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
  • Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
  • Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
    • Send users information about special offers and discounts on our products and services
    • Develop and display personalized and relevant advertising content for our users
    • Analyze how our Services are used so we can improve them to engage and retain users
    • Support our marketing activities
    • Diagnose problems and/or prevent fraudulent activities
    • Understand how our users use our products and services so we can improve user experience
  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
  • Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

  • If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
  • For investigations and fraud detection and prevention
  • For business transactions provided certain conditions are met
  • If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
  • For identifying injured, ill, or deceased persons and communicating with next of kin
  • If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
  • If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
  • If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
  • If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
  • If the collection is solely for journalistic, artistic, or literary purposes
  • If the information is publicly available and is specified by the regulations

WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. The categories of third parties we may share personal information with are as follows:

  • Ad Networks
  • Cloud Computing Services
  • Communication & Collaboration Tools
  • Data Analytics Services
  • Data Storage Service Providers
  • Product Engineering & Design Tools
  • Retargeting Platforms
  • Sales & Marketing Tools
  • Testing Tools
  • Affiliate Marketing Programs
  • Support Tools

We also may need to share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
  • Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.

DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?” above), in the United States and other countries.

If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.

European Commission’s Standard Contractual Clauses:

We have implemented measures to protect your personal information, including by using the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?” above), in the United States and other countries.

If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.

European Commission’s Standard Contractual Clauses:

We have implemented measures to protect your personal information, including by using the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

Binding Corporate Rules:

These include a set of Binding Corporate Rules (“BCRs”) established and implemented by BrandLift.io. Our BCRs have been recognized by EEA data protection authorities as providing an adequate level of protection to the personal information we process internationally. You can find a copy of our BCRs here: [Link to BCRs].

EU-US Privacy Shield Framework:

BrandLift.io complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. BrandLift.io has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/

Swiss-US Privacy Shield Framework:

BrandLift.io complies with the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from Switzerland. BrandLift.io has certified that it adheres to the Privacy Shield Principles. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/

Asia-Pacific Economic Cooperation (APEC) Cross-Border Privacy Rules (CBPR) System:

BrandLift.io’s privacy practices, described in this Privacy Policy, comply with the APEC Cross Border Privacy Rules System. The APEC CBPR system provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework can be found here: http://www.cbprs.org/

To learn more about the APEC Certification and dispute resolution process, please visit the TRUSTe website. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request

HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Retention Periods for Specific Types of Data:

  • Account Information: We retain your account information for as long as your account is active and for a period of 30 days after account closure to allow you to reactivate your account if desired.
  • Transaction Data: We keep transaction data for 7 years to comply with tax and accounting regulations.
  • Communication Data: Email communications and customer support inquiries are retained for 3 years from the date of the last interaction.
  • Marketing Data: If you’ve opted in to receive marketing communications, we retain your contact information and preferences until you opt out or request deletion.
  • Usage Data: We anonymize usage data after 2 years.
  • Cookie Data: Most cookies expire after your browsing session ends. Persistent cookies typically have a lifespan of 30-90 days.

Data Retention for Legal and Regulatory Compliance:

In some circumstances, we may retain your personal information for longer periods as required by law, regulation, or legal proceedings. Factors we consider in determining retention periods include:

  • The amount, nature, and sensitivity of the personal data
  • The potential risk of harm from unauthorized use or disclosure of your personal data
  • The purposes for which we process your personal data and whether we can achieve those purposes through other means
  • Applicable legal, regulatory, tax, accounting, or other requirements

Your Rights Regarding Data Retention:

You have the right to request that we delete your personal information at any time. However, please note that we may be required to retain certain information by law and/or for legitimate business purposes. When we delete your personal information, it will be removed from our active databases but may remain in our archives for a certain period as required by law or for backup purposes.

Data Minimization:

We strive to collect and retain only the personal information that is necessary for the purposes described in this privacy notice. We regularly review our data collection and retention practices to ensure we’re not keeping unnecessary data.

Secure Deletion:

When we delete your personal information, we use secure deletion methods to make sure the data cannot be recovered. This includes overwriting the data multiple times and using specialized software to ensure complete removal.

If you have questions about our data retention practices or wish to request deletion of your information, please contact us at [email protected].

HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

Specific Security Measures:

  • Encryption: We use industry-standard encryption protocols (such as SSL/TLS) to protect data in transit and at rest.
  • Firewalls and Intrusion Detection: Our systems are protected by advanced firewalls and intrusion detection systems to prevent unauthorized access.
  • Access Controls: We implement strict access controls and authentication procedures for our staff and systems.
  • Regular Security Audits: We conduct regular security audits and penetration testing to identify and address potential vulnerabilities.
  • Employee Training: All employees undergo regular security awareness training to ensure they understand and follow best practices for data protection.
  • Data Minimization: We collect and retain only the personal information necessary for our stated purposes.
  • Vendor Assessment: We carefully vet and monitor our third-party service providers to ensure they maintain appropriate security standards.

Physical Security Measures:

Our physical infrastructure is hosted and managed within Amazon’s secure data centers and utilize Amazon Web Service (AWS) technology. Amazon continually manages risk and undergoes recurring assessments to ensure compliance with industry standards. Amazon’s data center operations have been accredited under:

  • ISO 27001
  • SOC 1 and SOC 2/SSAE 16/ISAE 3402 (Previously SAS 70 Type II)
  • PCI Level 1
  • FISMA Moderate
  • Sarbanes-Oxley (SOX)

Incident Response Plan:

We have a comprehensive incident response plan in place to quickly address any potential data breaches or security incidents. This includes:

  • Immediate isolation of affected systems
  • Rapid assessment of the breach’s scope and impact
  • Notification of affected individuals and relevant authorities as required by law
  • Thorough investigation and implementation of measures to prevent future occurrences

Your Role in Information Security:

While we implement these security measures, we also rely on you to take reasonable steps to protect your personal information. We strongly recommend that you:

  • Use strong, unique passwords for your account
  • Enable two-factor authentication if available
  • Be cautious about sharing your login credentials
  • Log out of your account when using shared devices
  • Keep your devices and software up to date
  • Be vigilant against phishing attempts and suspicious communications

If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please contact us immediately at [email protected].

Compliance with Industry Standards:

We comply with applicable data protection laws and regulations, including but not limited to:

  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
  • Payment Card Industry Data Security Standard (PCI DSS)
  • Health Insurance Portability and Accountability Act (HIPAA) (for relevant health data)

We regularly review and update our security practices to align with industry best practices and evolving threats. For more information about our security practices or to report a security concern, please contact our Chief Information Security Officer at [email protected].

DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [email protected].

Our Policy Regarding Minors:

  • Age Restriction: Our services are not intended for use by individuals under the age of 18.
  • Parental Consent: If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.
  • Educational/School Context: If BrandLift.io is used in schools or other educational institutions with users under 18, we comply with the Children’s Online Privacy Protection Act (COPPA) and, where applicable, the Family Educational Rights and Privacy Act (FERPA).
  • Targeted Advertising: We do not knowingly engage in targeted advertising directed at children under 13.

Special Measures for Potential Underage Users:

While we do not intentionally collect information from minors, we have implemented the following measures to protect younger users:

  • Age Verification: We use age-gating mechanisms to prevent users who identify themselves as under 18 from accessing certain features.
  • Data Minimization: We collect only the minimum amount of personal information necessary to provide our services.
  • Limited Data Retention: We retain personal information from users for only as long as necessary to fulfill the purpose for which it was collected.
  • Parental Controls: We offer tools for parents to request access to or deletion of their child’s personal information.

Educational Use Exception:

In cases where BrandLift.io is used in schools with proper consent, we may collect limited personal information from students under 18. In such cases:

  • We collect only information necessary to provide the educational service.
  • We do not use student personal information for targeted advertising.
  • We provide the school with the ability to review, delete, or prevent further collection of student information.
  • We maintain a comprehensive data security program to protect student information.

International Considerations:

We comply with international regulations regarding the collection of data from minors, including:

  • GDPR: Special protections for data subjects under 16 in the EU.
  • UK Children’s Code: Design code for online services to protect children’s privacy in the UK.
  • COPPA: U.S. law protecting online privacy of children under 13.

Reporting Concerns:

If you have any concerns about our practices regarding children’s data, or if you believe a child has provided us with personal information, please contact our Data Protection Officer immediately at [email protected]. We take these matters very seriously and will promptly investigate and address any issues.

Remember, protecting children’s privacy online is a shared responsibility. We encourage parents and guardians to monitor their children’s internet usage and to help enforce this policy by instructing their children never to provide personal information through our website or service without their permission.

WHAT ARE YOUR PRIVACY RIGHTS?

In Short: Depending on your location, you may have the right to review, change, or terminate your account at any time.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing your personal data
  • Request transfer of your personal data
  • Right to withdraw consent

In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

Exercising Your Rights:

If you wish to exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. Before fulfilling your request, we may ask you to verify your identity. We may also charge a reasonable fee or refuse to act on the request if the request is manifestly unfounded or excessive.

Right to File a Complaint:

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: Data Protection Authorities.

Specific Rights for California Residents:

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). These include:

  • Right to Know: You can request information about the personal information we’ve collected about you in the past 12 months.
  • Right to Delete: You can request that we delete the personal information we’ve collected from you.
  • Right to Opt-Out of Sale: You have the right to opt-out of the sale of your personal information. Note: We do not sell personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your California privacy rights, please submit a verifiable consumer request to us by either:

Account Information:

If you would at any time like to review or change the information in your account or terminate your account, you can:

  • Log in to your account settings and update your user account.
  • Contact us using the contact information provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies:

Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Policy: Cookie Policy.

Opting out of email marketing:

You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list — however, we may still communicate with you, for example to send you service-related emails that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Do Not Track Features:

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

To find out more about your privacy rights and how to exercise them, or if you are unable to resolve an issue directly with us, you may contact your local data protection authority or our Data Protection Officer at [email protected].

CONTROLS FOR DO-NOT-TRACK FEATURES

In Short: We respond to and honor Do Not Track signals when technically feasible, but we may still collect and use your data for essential operations.

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. However, we’re committed to user privacy and make best efforts to respect your preferences.

Our Approach to DNT:

  • DNT Signal Detection: We attempt to detect when a visitor has enabled the DNT setting in their browser.
  • Limited Data Collection: When a DNT signal is detected, we aim to limit data collection to only what’s necessary for core site functionality.
  • Third-Party Tracking: We instruct our third-party partners to respect DNT signals when technically possible.
  • Analytics Exception: We may continue to collect anonymized analytics data, as this helps us improve our services for all users.

What We Do When We Detect DNT:

When we detect a DNT signal from your browser, we take the following actions:

  • Disable non-essential cookies and tracking pixels
  • Prevent sharing of personal information with third parties for marketing or advertising purposes
  • Opt you out of personalized advertising
  • Limit data collection to only what’s necessary for core site functionality

Limitations of DNT:

While we strive to honor DNT requests, please be aware of the following limitations:

  • DNT is not yet a universally adopted standard
  • Some tracking may still occur for essential site functionality and security purposes
  • Third-party services embedded on our site may not honor DNT signals
  • DNT does not prevent all forms of tracking; it’s primarily focused on cross-site tracking

Alternative Privacy Controls:

In addition to DNT, we offer the following privacy controls:

  • Cookie Preferences: You can manage your cookie preferences through our Cookie Settings page.
  • Opt-Out of Personalized Ads: Visit our Ad Preferences page to opt-out of personalized advertising.
  • Data Collection Opt-Out: You can opt-out of non-essential data collection by contacting us at [email protected].

Future DNT Compliance:

We’re committed to user privacy and will continue to monitor developments in DNT technology and implementation. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

DNT and GDPR/CCPA Compliance:

While DNT is a separate mechanism from GDPR and CCPA requirements, we view it as complementary to these regulations. Our approach to DNT aligns with our overall commitment to data minimization and user control over personal information.

Technical Implementation:

For the technically inclined, here’s how we implement DNT detection:


// JavaScript DNT detection
function dntEnabled() {
    return navigator.doNotTrack == "1" || 
           window.doNotTrack == "1" || 
           navigator.msDoNotTrack == "1" || 
           ('doNotTrack' in window);
}

if (dntEnabled()) {
    // Implement DNT-respectful behavior
}

If you have any questions or concerns about our DNT practices, please contact our privacy team at [email protected].

12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of the United States, you are granted specific rights regarding access to your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

Category Examples Collected
A. Identifiers Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name YES
B. Protected classification characteristics under state or federal law Gender and date of birth NO
C. Commercial information Transaction information, purchase history, financial details, and payment information YES
D. Biometric information Fingerprints and voiceprints NO
E. Internet or other similar network activity Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements YES
F. Geolocation data Device location YES
G. Audio, electronic, visual, thermal, olfactory, or similar information Images and audio, video or call recordings created in connection with our business activities NO
H. Professional or employment-related information Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us NO
I. Education Information Student records and directory information NO
J. Inferences drawn from collected personal information Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics YES
K. Sensitive personal Information NO

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

  • Receiving help through our customer support channels;
  • Participation in customer surveys or contests; and
  • Facilitation in the delivery of our Services and to respond to your inquiries.

How do we use and share your personal information?

Learn about how we use your personal information in the section, “HOW DO WE PROCESS YOUR INFORMATION?”

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information in the section, “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?”

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be “selling” of your personal information.

13. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at [email protected]

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.